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Book Helvetica Forever: Story of a Typeface


Helvetica Forever: Story of a Typeface

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    Available in PDF - DJVU Format | Helvetica Forever: Story of a Typeface.pdf | Language: ENGLISH
    Lars Muller(Author) Victor Malsy(Author)

    Book details

esigned in 1957, the Helvetica font is an icon of Swiss graphic design, which was a model of sober, functional communication throughout the world in the 1950s and 60s. The balanced and neutral appearance of Helvetica forgoes a high degree of expressivity a quality for which it is both criticized and admired.

This is the perfect book for design obsessives. --Wallpaper'Helvetica Forever' should be found on the bookshelf of every designer. --Page

3.4 (11065)
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Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

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Review Text

  • By the_guitar_man on 31 October 2013

    If you're a type designer, the chances are you already know about the origins of Helvetica. I purchased a copy in the hope that I could understand Helvetica's past to formulate a response to its increased use in modern times. While it did indeed offer me this, there wasn't much content as I'd have hoped. I believe this book is more style over substance, only half of this book actually discusses Helvetica. The other half is pointless letters sent to and from Hoffmann and Meindinger which, although slightly interesting, feels like I've been cheated out of £5 or so. Even so it was an interesting read if not slightly biased (as predicted with a title of "Helvetica Forever" and the fact that it was produced by Lars Muller Publishers). It discussed the popularity of Univers over Helvetica, but didn't explain the reason behind this; it was simply a much stronger typeface. Although I don't agree with the opinion that Helvetica is perfectly balanced, or "communicates the most fundamental of all swiss traits- neutrality.", it was an interesting read.And by the way, no typeface can ever be neutral ;)

  • By Mr. T. Dabner on 17 May 2010

    This book covers everything you could possibly imaging about a typeface which has defined Swiss typography for over 50 years, and then some.A must have for all Helvetica fans and indeed lovers of Swiss type in general. And the feel of the book is fantastic, a woven cover with heat treated vinyl lettering.

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