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Book One to One: The Essence of Retail Branding and Design


One to One: The Essence of Retail Branding and Design

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    Available in PDF - DJVU Format | One to One: The Essence of Retail Branding and Design.pdf | Language: ENGLISH
    Michel van Tongeren(Author)

    Book details

In 2003, Michel van Tongeren wrote Retail Branding, which was reprinted several times. In this book, he introduced the Platform Development Model, a method explaining a holistic approach to developing retail brands and formulas. His approach was holistic in the sense that the customer experiences the whole retail operation in a single visit. Now, eight years later, Michel and his company, SVT Branding + Design Group, have expanded his model by exploring the whole customer journey. They found that not everything starts with the brand; the outside world is as important as the brand attitude. In his new book, 1 to 1 The Essence of retail branding in the ever changing world, Michel connects the inside with the outside approach, following the customer s journey from the couch at home to buying the physical product and covering all the steps in between, offline and online. The book is practical and inspirational. As a manual for retail brand and formula development, it offers many practical examples and cases and is easy to use. It is also inspirational because it speaks about our lives, our changing attitudes and about our favourite pastime: shopping!

Brand strategy, concepting and design are at the core of my business.Founder of SVT Branding and Design Group. The design company that is specialized in consumer environments and retail development. The proverb is 'Design gives form to the thought; so it begins with the thought.'Writer of the book 'Retail Branding; form Stopping Power to Shopping Power.Tutor at the Piet Zwart Institute, Retail Design MastersTutor at the TU Delft and TopTech, Retail Design Masters.Lecturer at many places e.g. Nijenrode University, Eurib master of design management, and international equivalents

2.4 (12564)
  • Pdf

*An electronic version of a printed book that can be read on a computer or handheld device designed specifically for this purpose.

Formats for this Ebook

Required Software Any PDF Reader, Apple Preview
Supported Devices Windows PC/PocketPC, Mac OS, Linux OS, Apple iPhone/iPod Touch.
# of Devices Unlimited
Flowing Text / Pages Pages
Printable? Yes

Book details

  • PDF | 240 pages
  • Michel van Tongeren(Author)
  • Bis Publishers; 01 edition (20 Mar. 2013)
  • English
  • 6
  • Business, Finance & Law

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